The Slate did it with cruel effect in snappy accompanying captions, ripping the piss out of the monged patrons of Dublin's niteclubs in a recurring opening two page spread of photos of the punters out and about. Now a magazine called Bash is set to join the stacked, wads of paper in corners of video stores and cafes across the city.

Modelling itself on a combination of celebrity photo pages at the start of mags and the social dairies at the back of them, Bash has a remarkably democratic rationale in seeking to highlight the real celebs of the city. Unfortunately, these real celebs are the sort of former UCD students, caked in orange or increasingly metrosexual pink that you find haunting such sites as Club 92.

Mainly it consists of cut n pastes from other websites and a sickening array of ads, which means that at least 5 people are on 30 grand salaries off this. Which is a rather disconcerting factor for anyone who has ever had the pain of watching a small independent publication try and keep itself afloat fueled soley by coffee, chain smoking and centra ads. At once you are forced into wondering if entertaining the audience even matters anymore, or are we meant to scan quickly through the pages of it looking at scantly clad young ones while feverishly eyeing up the ads? Where do they do their market research? I've only seen this in colleges so can only assume its the student equivilent of that VIP publication delivered door to door in certain areas of the Southside providing a society-esque photo-journal for the mams and paps of D4 brats.

Labels: Media