Saturday, August 12, 2006

The Omen, Guerilla Advertising and Street Art

All memories of the disaster that was the Psycho remake are seemingly excorcised in the world of big business horror and the intelligence applied by Hollywood to come up with ways to make a quick buck appear seriously to be on the wane. Right minded horror movie fans were probably mostly disappointed with The Omen 666. What a premise - take a classic horror movie and remake it without any real ruptures with the original.

Chiming in with recent cultural trends, the studio must have been busy hiring patsies locally in Dublin to engage in a guerilla marketing of its product. Crudely sprayed stencils of Damien casting an inverted crucifix, with the movies release date popped up all over the city over a forthnight ago. The Wooster Collective took Sony PSP to task over using street art stencils to advertise its merchandise recently, with widespread defacing of the cartoon characters hyping its product occuring in the states. Adidas colour also recently had an ingenius campaign providing blank bill boards for artists to destory, before throwing another pasted bill board sheet with homes in it over the vandalised original to incorporate it into the runner's design.

Fox had originally attempted a revival of the Omen series with a made for TV fourth sequel, a movie that was going to be used as a bridge head to initiate a Friday 13 style sequence of cash ins. With this new movie the studio used all possbile promotional techniques to stir a fuss including manipulating box office numbers to come up with $12,633,666 after the first weekend of screenings. The movie of course was also launched on the 6/6/06. Oh and don't let me ruin the movie in telling you that after the death of Damien's father he is shoved off to become the adopted son of the US president playing nicely into popular themes about the Busy dynasty. FFS.

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